About RW
About Waterbury
Experience Downtown
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Programs and Initiatives


Main Street revitalization is one of the most successful economic development strategies in America: every dollar a community uses to support its local Main Street program has leveraged an average of more than $38 in new investment.

Downtown Designation

In 2006, Revitalizing Waterbury (RW) partnered with the Town of Waterbury in submitting Waterbury’s successful application to become Vermont’s 22nd Designated Downtown, and again in its designation renewals in 2012 and 2016. Status as a Designated Downtown allows business and property owners, as well as the Town and Village of Waterbury, to take advantage of select tax credits and grant opportunities.  


RW is a nationally-accredited Main Street Program and our operating model of four committees, staffed primarily by volunteers, is based on the Main Street Four Point Approach.  This model was adopted by RW to meet Designated Downtown program guidelines for Vermont. 



RW’s staff, Board, and volunteers collaborate with other community nonprofits, government programs and statewide initiatives with compatible goals.  Regular organizational activities include spearheading community-building events and ‘buy local’ efforts; serving as the local conduit for the Vermont Small Business Development Center; and partnering with other organizations that honor local history, support local agriculture and arts, promote positive and diverse economic growth, and make improvements to downtown infrastructure. 


There are many ways to support the work of RW.  You can become a member, volunteer with one of our working committees, sponsor an event, or make a donation to support our work.

Revitalizing Waterbury's Committees:

The Economic Development Committee: This committee identifies new market opportunities for the traditional commercial district, strengthens existing businesses and helps recruit new businesses.

The Design Committee: This committee plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners and visitors.

The Marketing and Promotion Committee: Through events, marketing and promotional campaign, this committee works to promote the downtown as the center of commerce, culture, and community life for residents and visitors alike.

The Volunteer Corps: Add your name the list and receive emails when we need help. Projects may include planting barrels, working at the Waterbury Arts Fest, and helping in the office.  Sign up for what interests you.

Kathy O’Dell Community Service Award recipients

First awarded in 2003, the Annual Community Service Award aims to honor local  businesses or individuals who have contributed to the continued revitalization of Waterbury, and especially its downtown. The Kathy O’Dell Community Service Award is given by RW in recognition of a business or individuals who give back to their community. Kathy O’Dell was a founding member of RW, who served as the organization’s first president in 1991; she passed away in February of 2005.

Award Recipients

2003 Green Mountain Coffee 

2004 WDEV

2005 Vincent’s Drug and Variety / John and Val Vincent

2006 David and Margaret Luce

2007 Pilgrim Partnership / Ed Steele and Steve VanEsen

2008 Arvad’s Grill and Pub / Jeffrey and Maryanne Larkin

2009 Waterbury True Value / John and Pat Halloran

2011 Pomearleau Real Estate / Ernie Pomerleau

2013 Stowe Street Emporium / Jack Carter

2014 The Alchemist / John & Jen Kimmich

2015   Laura Parette

2016   Theresa Wood

2018   Rick Darby


Waterbury Community Branding

Identity Guidelines (designed as a resource for businesses wishing to adopt elements of the community branding toolkit)

Final Version of Waterbury Retail Market Analysis (branding implementation recommendations begin at p. 31.)

Downtown Events Calendar
Apr 27
Independent Book Store Day 2019
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Jun 10
Bill McKibben 'Falter' w/David Goodman & The Vermont Conversation
read more

See Full Calendar